Greeting

Today, “Brand” is regarded as an important element in management strategies of businesses rather than just a marketing tool, because establishment of a “Brand” leads to profit stabilization and other benefits by distinguishing their goods or services from the other and thereby allowing them to add price premium on their goods or services they provide. Meanwhile, the globalization of marketing makes it desirable to establish the brand internationally.

Enacted on April 1, 2007, the amendment in the Japanese trademark law allows trademark registration for retailing and whole selling. This allows retailers and whole sellers to seek for legal protection of their brands, which had not been out of such protection in Japan.

Brand under no legal protection is vulnerable. In reality, it is difficult to protect any brand from unauthorized use or imitation by the other if the brand is not protected by lawful rights. Being unable to stop unauthorized use or imitation, a company cannot distinguish their goods or services from their competitors. Consequently, they lose the price premium, which should ensure the stability of their profit.

Registered trademarks are “brands under legal protection”. Our Trademark Support Station is established to be a prompt access for various services, answers for questions, and advices clients need. Our Trademark Support Station provides you with high-quality services to satisfy your needs in obtaining and exploiting legal rights of your brands.

The members of our Trademark Support Station are patent attorneys and staff specialized in trademark. In close cooperation with China Korea, and Taiwan Support Stations, our Trademark Support Station can assist you in obtaining and exploiting legal rights of your brands in Japan and other countries.

If you need any services, consultancy, or advices to seek for legal protection of your brands domestically or internationally, please just contact our Trademark Support Station. Our expert staff will satisfy your needs promptly and professionally.


TANAKA, Yōsuke   TRADEMARK SUPPORT STATION MANAGER