Top What"s TM ? Japanese Trademark System Trademark Search Japanese Trademark Application Refusal from the JPO via WIPO Management of Right Solution for Trouble Fees

What happens, however, if someone imitates the brand ? In order to boost sales, the manufacturer of the imitated goods usually sells them at a lower price, cutting down on quality in the process. This is called counterfeiting. When such counterfeited goods begin to circulate, the reputation of the brand suffers damage in the mind of the consumers. As a consequence, the goodwill that the company has built up thanks to the brand may be lost, which can strongly impact sales.

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