It is our chief aim to provide our clients with high-quality professional services to further their interests and win their trust. The basis of our aim is to understand the needs of our clients accurately, and provide professional services which meet the clients' needs to their full satisfaction. All HARAKENZO staffs share a commitment to ensure that clients' rights are not only well protected, but can also be enforced, licensed and defended with the best resources available. We ensure that our growth remains focused on what is best for our clients, as we seek to expand in ways that will enhance our service to them. In the everyday work of intellectual property, we constantly keep our aim in view using the four following strategies:

1. Promptness

We always concern the "urgency" of each individual case. To stay current with the rapid advancement of technical innovation and borderless globalization, it is our policy to form a project team with the best staff members for each individual case to respond promptly. Our staff members are highly specialized and yet broadly experienced, and a project team is formed in accordance with the nature, content, urgency and importance of each individual case, aiming to fulfill our clients' expectations accurately by taking flexible, suitable and prompt actions.

2. Highly Added Value

Another of our aims is to take full advantage of our expertise to add further value to our services to ensure the protection of our clients' rights as well as their satisfaction. In order to secure intellectual property rights, we go beyond mere filing and prosecution of applications to spontaneously work on each individual case in keeping with the four following mottoes. 1.To protect the clients' rights intact, we review claims from every aspect and propose multi-phase claims to file a specification that best describes the invention. 2.We make the most careful and suitable responses to Official Actions. This is the reason why we maintain a remarkably high registration rate with Japan Patent Office, which is well known for its strict examination guidelines in comparison with those of the global standard. 3.We will conduct various prior art searches on request, and in this manner, provide a wide range of assistance in our clients' research and development activities. 4.We do not always require detailed letters of request or drawings for filing an application. We can complete a specification and drawings that best describe an invention by merely examining an original product with a concise explanation thereof by its inventors.

3. Cost Performance

We provide cost-effective services by completing a high-quality job in a short time, and at a reasonable rate within the client's budget. Our fee system is fair and practical, and therefore, the clients can entrust their cases to us and expect satisfactory service with an excellent cost to performance ratio.

4. High Reliability

Being professionals organized as a legal entity in its own right, we provide our clients with enduring and stable services. The terms of intellectual property rights are long. For example, the term of a patent right is 20 years from the filing date, the term of a design right is 20 years from the registration date, and the term of a trademark right is forever as long as an application for renewal of trademark registration is filed. In order to support our clients to administer such intellectual property rights with a long-term perspective, we construct an enduring and stable organization as an enterprise and provide our clients with assured services.
Besides, in order to provide services without any mistake, we do the most careful and accurate works, and making full use of excellent staffs organized as a legal entity in its own right, we adopt a multiple checking system by using a checklist for each job and conducting a careful and thorough check by plural staff members.
Moreover, in order to handle any case with perfect preparations, we adopt a system for fully backing up persons in charge of the case, so that we can provide our clients with the best and assured services.