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Current status of measures against counterfeit goods
Many counterfeit products are traded around the world, causing great damage to Japanese companies as well. In addition, it has been pointed out that the spread of counterfeit products in e-commerce and other areas will continue into 2021 and beyond, and we believe that the damage will become even more serious. However, it appears that a considerable number of companies are not aware of the "extent of damage" or "amount of damage" caused by counterfeit products.
International trade value of counterfeit and pirated products
In 2021, the Organization for Economic Cooperation and Development (OECD) estimated that the value of international trade in counterfeit and pirated goods in 2019 was$ 4,640 million(equivalent to 2.5% of world trade volume).
Total damage caused by counterfeiting on a global scale by Japanese companies
According to the 2021 JPO research project, the total amount of global counterfeit damage caused by Japanese companies isApproximately 3.2 trillion yenIt is estimated that.
Statistics from the JPO Intellectual Property Activity Survey
(1) Percentage of companies that responded that they had suffered damage from counterfeiting
Approximately 4% in R14 → Approximately 5% in R17
(2) Percentage of companies that have taken measures against counterfeit goods
Approximately 4% in R29 → Approximately 5% in R38
(5) Reasons why companies are not taking measures (RXNUMX)
Counterfeit damage status unknown: 51%
Damage is not severe enough to warrant countermeasures: 18%
Not cost-effective: 11%
Lack of funds/resources: 9%
I don't know how to deal with this: 6%
The other party is a stakeholder: 1%
Damage in areas where we do not operate: 1%
Other: 3%
(5) Status of understanding the estimated amount of damage caused by counterfeit products to companies (RXNUMX)
Not sure: 87%
Aware: 13%
References
(1) JPO "(3) Research and study on measures against counterfeit goods using AI" Summary, p. 5-XNUMX
https://www.jpo.go.jp/resources/report/sonota/document/zaisanken-seidomondai/2023_01_yoyaku.pdf
(3) See page 40 of the JPO "FYXNUMX Research Project to Estimate Counterfeit Damage by Industry of Japanese Corporations"
https://www.jpo.go.jp/resources/report/mohohin/document/sonota/mohouhigai_suikei.pdf
*Calculated by Owls Consulting Group for the above project as follows: "World trade volume in 2020: approx. 15.6 trillion yen x 3.3% (proportion of counterfeit goods in the 2019 OECD report) x 5.7% (proportion of Japanese companies in the distribution of counterfeit goods) x 2020 average exchange rate * 107.82 yen/USD."
(3) Percentages calculated by our office based on the statistical tables of the JPO Intellectual Property Activity Survey from 5 to XNUMX
https://www.jpo.go.jp/resources/statistics/chizai_katudo/index.html
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About the Online Intellectual Property Patrol® Service
Our Online Intellectual Property Patrol® service is a service that investigates infringement situations and takes effective legal action against infringing acts on behalf of such companies. If you are suffering from the damage caused by counterfeit goods, please feel free to contact us. (Examples of services: dealing with infringing websites, notifying EC sites of counterfeit goods, collecting and investigating information on the sale of counterfeit goods in Japan or overseas, representing clients in Japanese customs procedures related to applications for import and export suspension, searching for and canceling misappropriated applications)