Articles

The secret to successful trademark management in the Chinese market

Is your brand well protected in the Chinese market? This article introduces the importance of trademark management and specific methods for protecting companies from the risk of trademark infringement and increasing their competitiveness in the market. From understanding the legal framework to new challenges in the digital age, this is a must-read for unlocking the keys to success in the Chinese market.

Foreign trademark trivia

Part 1: About trademarks for "sound" Currently, in Japan, where we live, things that "always appeal to the visual sense," such as letters, figures, and three-dimensional shapes, are protected as trademarks. In other words, things like "sound" and "smell" are not protected as trademarks because they do not have visual appeal. It also needs to be "static"

[Trademark] To those in the pet industry

Introduction In recent years, other industries have been developing and entering pet-friendly products and services. In addition, consumers are not just purchasing basic pet supplies and keeping their pets, but are increasingly looking to improve the quality of their lives through pets. Additionally, it is commonly found in pets themselves and their personal items.

Japanese trademark system

First, the following information is useful for protecting trademark rights in Japan. We hope that this page will be of help to our customers in protecting their intellectual property rights in Japan. Please make use of it. <Average review period> *As of April 2018, the average review period from application to registration (examination) is

Are you fully prepared for counterfeit products?

Do small and medium-sized businesses need countermeasures against counterfeit products? "The counterfeit product problem is not just a problem for large companies and luxury brands." Nowadays, there is no big difference in the proportion of large companies and small and medium-sized enterprises that are affected by counterfeit products, and the number of cases in which small and medium-sized enterprises that provide superior products are also falling victim to counterfeit products is increasing. Counterfeit product damage rate by company size (from the Japan Patent Office website)

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