Are the ideas you have narrowed down really new and innovative?
I made a prototype thinking it was a new and innovative idea, but when I looked at the finished product, I started to wonder if it was new and innovative...
Since the purpose of design thinking is to create innovation, new products and services, and their core ideas, must be novel and unprecedented. In this respect, if a new product or service is completed and turns out to be the same or not significantly different from the existing one, a large amount of the design thinking efforts up to that point will be wasted. In addition, the various costs required for review and improvement work will be significant. Therefore, in order to prevent such situations and ensure the creation of innovation, we conduct intellectual property (patent, design, trademark) investigations from an early stage to confirm the innovativeness of ideas, etc. To do.