QR codes have become rapidly popular in the business world in recent years. However, its use requires knowledge of trademark law. This article provides an easy-to-understand explanation of the basic structure of QR codes, how to use them correctly based on trademark law, and how to use them effectively in marketing. We provide practical know-how to use QR codes safely and effectively, and share the secrets to maximizing business results.
table of contents
About this article
In this article, we will explain the basic structure and types of QR codes, and introduce their technological evolution and various applications in recent years. Additionally, given that the QR code is a registered trademark of DENSO WAVE CO., LTD., we will also explain in detail the relationship with trademark law. Finally, we will explain the placement of QR codes on flyers and digital media, the importance of easy-to-read designs, and how to utilize measurement and analysis tools. This guide will give you practical knowledge to use QR codes safely and effectively in your marketing.
QR Code Trademark Guide: A Complete Guide for Safe Use
What is a QR code: Basic knowledge and history
1. Structure and types of QR code
QR codes utilize black and white patterns to encode information. The main types include the initial model 1 and model 2, which can handle more data. Model 2 expands the number of cells and can cover a larger amount of information.
2. Development of QR code and its evolution
QR codes were originally developed for efficient inventory management. Later, due to its convenience and universal readability, it became widely popular in the fields of advertising, marketing, and information sharing.
3. Modern applications of QR code technology
In modern times, QR codes play an important role in e-commerce, mobile payments, personalized marketing campaigns, etc. For example, it is used to provide product information, distribute coupons, and tickets for concerts, airplanes, etc.
QR Code Trademark Law: Understanding Rights and Regulations
1. Basic matters regarding QR code trademark rights
QR code is a two-dimensional code technology developed by Denso Wave Corporation, which also owns the trademark rights. Therefore, when using QR codes, you must respect these rights and use them appropriately.
According to the Denso Wave Co., Ltd. website, there is no fee required to use (create and read) the QR code itself. However, when using the name "QR code", a registered trademark statement is required.
2. Relationship between trademark law and QR code usage
As mentioned above, the name "QR code" is a registered trademark owned by DENSO WAVE CORPORATION. Therefore, in order to avoid trademark infringement, it is important to understand and comply with trademark laws before use.
How to effectively use QR codes in marketing
1. QR code placement on flyers and digital media
QR codes are an effective tool for promotion on flyers and digital media. When arranging them, it is important to ensure visibility and easy access to information.
2. Optimizing QR code design and readability
Effective QR code design requires proper size and contrast. Generally, a size of 1.5cm to 2cm is recommended, and high contrast (usually black and white) increases reading accuracy. It's also important to have enough white space (margins) around it to prevent surrounding text and images from being accidentally read.
3. Measurement of effectiveness using QR code and utilization of analysis tools
When using QR codes for marketing, it is important to measure their effectiveness. One way to do this is to set additional parameters in your URLs to track which marketing campaigns generate how many visits. Dedicated analytics tools can also be used to collect and analyze detailed data such as the number of QR code reads and the user's geographic location.
Please refer to the above-mentioned technical aspects of QR codes, knowledge of trademark law, and how to use them effectively in marketing to safely and effectively utilize QR codes in your business.