Intellectual property management consulting

Intellectual property management consulting

Nowadays, corporate reorganizations and business/technical alliances occur frequently, and corporate management must be based on a management strategy that takes into account complex factors and circumstances, taking a multifaceted perspective such as understanding the trends of competitors and social needs. It has become difficult to develop this advantageously. Under these circumstances, there is a need for management that effectively utilizes intangible assets*, which are the source of competitiveness. In fact, information, which is a general term for intangible assets, is also said to be the fourth management resource, and in addition to tangible assets (goods and money) that are recorded in financial statements, intangible assets that are not recorded in financial statements, including people, are important. There is a tendency to

For example, once a product or service is sufficient, it becomes difficult to differentiate it from other companies' products. At this time, invisible ideas and added value are devised to differentiate the products. These are diverse, so you can differentiate your products and services. The source of this added value is intangible assets such as knowledge and information. Among intangible assets, the creation of intellectual property and management that utilizes legally recognized intellectual property rights can be said to be an effective method for companies to gain a competitive advantage.

We provide advice and support from an intellectual property perspective to clients who wish to conduct intellectual property management, in order to establish the foundation for intellectual property management, and aim to realize intellectual property management together with our clients.

*Intangible assets include intellectual property such as patents and trademarks, human resources, organizational strength, trade names, technology, brands, confidential information, etc.

Services

At our firm, we not only provide friendly and courteous consultations to ensure customer satisfaction, but also do our best to provide services that build strong relationships of trust through communication with our customers. We aim to establish intellectual property management through the discovery of essential issues and advice needed to resolve customer concerns such as those listed below.

I know that intellectual property management is important, but I don't know what to do.
Are you concerned about whether your company's intellectual property strategy is working well?
I want to make the most of my intellectual property and improve my intellectual property capabilities.
We have spent money on intellectual property, but we don't know if it will lead to competitiveness.
A retired employee took the customer list with him.
Unable to assume risks.

process

 

 

Intellectual property management

Intellectual assets/intellectual property management is a method of viewing intellectual assets/properties as management resources and effectively utilizing them in business activities to achieve commercial objectives. Under the intellectual property legal system, the law serves as an incentive to promote technological innovation, and creations created through technological innovation can be legally protected to differentiate themselves from other companies' products and achieve a competitive advantage. In other words, technological innovation and the laws that support it (legal effects) function as one, and the cycle of creation, protection, and utilization of intellectual property moves quickly, making it possible to generate large profits.

In order to realize intellectual property management, we must: (1) emphasize the importance of intellectual property in comprehensive policies such as corporate philosophy and management philosophy, (2) business planning stage, (3) concept creation stage, (4) product/technology development stage, and (5) rights. It is necessary to consistently recognize the importance of intellectual property at each stage of acquisition/legal protection and (6) commercialization stage, and to have an organizational structure that organically interlocks with each other.

In addition, by summarizing the results and status in an intellectual asset report and publishing it to stakeholders such as shareholders, you can promote your company's intellectual property capabilities and visualize your intellectual property and corporate value.

Importance of intellectual property

For example, let's consider a case where Company A proposes a product idea that could become a best-selling product in the future and commercializes it through technological development. Company A must believe that the product in question will become a hot seller and bring in large profits.

However, what would happen if Company A did not file a patent application for the technology because it had little awareness of intellectual property?

First, you won't be able to get the profits you expected. This is because the technology in question can be freely used by competitors, making it impossible for Company A to earn the monopoly profits and licensing profits that it would have earned if it had obtained the patent. Furthermore, by allowing other companies to enter the market, time and money spent on product and technology development are wasted, making it difficult to recover invested capital.

 

Intellectual property perspective is also essential for compliance

Company B conducted market research and analysis and began selling products. However, what if you did not investigate other companies' patents and were unaware that the technology contained in this product may infringe on other companies' patents?

In this case, the patentee will likely take legal action against Company B, such as demanding compensation for damages. Of course, Company B will not be able to make a profit, but unlike Company A, the situation is serious, and there is a risk that this could lead to problems with trust in the company and its management structure.

In this way, a lack of awareness of intellectual property may result in unknowingly infringing on the intellectual property rights of other companies.

 

Our consulting plan

At our firm, we provide one-stop proposals on basic policies for intellectual property strategies, such as invention creation strategies, intellectual property application strategies, and licensing strategies, in order to support our clients' management that utilizes their intellectual property rights.

 

 


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