Basics of trademarks

What is a trademark: its basics and importance?

A trademark is an important element that can be considered the face of your business. This serves as a "landmark" to identify and distinguish a product or service from others.
For example, just by looking at a particular logo or design, consumers can intuitively understand which company a product belongs to.

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In this way, a trademark is more than just a symbol or name; it symbolizes a company's identity and is an important tool for building consumer trust.

Benefits of registration

There are many benefits to registering a trademark.

First, registered trademarks are protected from unauthorized use by others. This protects the reputation and brand image your business has built over the years.

It also becomes a valuable asset and plays a major role in business expansion, franchising, licensing agreements, etc.

Additionally, registration can provide strong evidence to protect your rights in the event of a legal dispute.

Registration process

The trademark registration process may seem complicated at first glance, but it's easy once you understand the basic steps.

First, check whether the trademark you want to register overlaps with other existing trademarks.
Next, determine the type and classification of the trademark and prepare the necessary documents.

Once these preparations are complete, you will file an application for trademark registration and undergo an examination.
If it passes the examination, it will be officially registered and can receive protection.

Strategic use of trademarks

Strategic use of trademarks can increase the competitiveness of your business.

For example, you can build your own brand image and increase your visibility in the market.

Trademarks can also be applied to new markets and product lines as your business expands.
Furthermore, it is a key element in increasing the value of business assets and gaining trust from investors and partners.

Trademarks are an essential part of business success. By understanding its meaning and importance, registering it appropriately, and utilizing it strategically, you can support the growth and development of your business.

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