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NEWS
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Survey on Degree of Corporate “Design-Driven Management” Utilization Shows Correlation between Commitment to Design Management and Sales Growth

On November 24, 2020, the Japan Institute of Design Promotion published the results of a joint survey with Mitsubishi Research Institute, Inc. on the degree of how much Japanese companies utilize designs for their corporate management.
The analysis shows that the more active in “Design-Driven Management” a company is, the more likely to accomplish higher sales growth and to be loved by both employees and customers.
“Design-Driven Management” is defined as “a management approach whereby a company leverages design as a primary management resource for enhancing corporate values” in the ”Design-Driven Management” Proclamation published by the Ministry of Economy, Trade and Industry of Japan and the Japan Patent Office in May 2018.


https://www.advertimes.com/20201130/article329819/













































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